One passport for everything else.
The EU Digital Product Passport for textiles, detergents, toys and construction — one engine, a profile per sector, built and validated with AI at a price SMEs can afford.
The problem
The EU's Ecodesign Regulation (ESPR, binding since 2024) extends the Digital Product Passport across sectors: textiles (~2027–28), detergents (2029), toys (2030) and construction. Around 197,000 EU textile firms — 99.7% of them SMEs — are pulled into scope, with no enterprise budget for compliance.
What portasserro does
It runs the same verification engine as cellasserro with a per-sector profile — the generic DPP core plus the fields each regulation needs. Enrol a product, get a compliant, publicly verifiable passport + QR, with AI collecting and validating the sustainability and supply-chain data so an SME can comply self-serve.
Textiles-first, but the architecture is sector-agnostic: add a profile, not a platform. AI-assisted data collection and validation — the TenzaOne approach — is what makes self-serve compliance viable for the long tail of SMEs the mandate hits hardest.
The plan: a genericised passport
portasserro is the deliberate generalisation of everything proven in our battery work — the data model, the verification engine, the zero-PII architecture and the AI data pipeline — applied across sectors through per-sector profiles. Most sectors share the same core (identity, sustainability, recycled content, end-of-life); each adds only the fields its own regulation needs.
And because the architecture is cleanly separated, any sector that grows in significance or complexity can spin off into its own dedicated product — exactly as cellasserro did for batteries — without a rebuild. The platform scales with the regulation, and a vertical can graduate to its own brand the moment it earns it.
The textiles / multi-sector DPP competition
Scored on verifiability and SME accessibility (5=best, 1=worst).
| Player | Type | Chain | Verif. | SME | Note |
|---|---|---|---|---|---|
| Circular.fashion · EON · TrusTrace | Textile DPP / traceability | Centralized | 2 | 1 | Deep textile domain — but vendor-DB, enterprise-priced |
| Avery Dennison atma.io | Connected-product cloud (DPPaaS) | Centralized | 2 | 1 | Huge scale (30B+ items) — enterprise, not verifiable |
| Spherity | SSI / verifiable credentials | did:web | 3 | 2 | Decentralised identity — but not a turnkey SME tool |
| Circularise | Blockchain + ZK | Public (Ethereum) + ZK | 3 | 1 | Public chain, but ZK-private & enterprise; plastics-led |
| Aware | Physical tracer + DPP | Public chain | 4 | 2 | Genuine public anchor — but tracer model is heavier/costlier |
| PicoNext | No-code DPP + gen-AI | Public (Polygon) or cloud | 4 | 3 | Public ledger + AI — but ~€520/mo entry |
| DPP-Tool (€19) · DPP Hero (€49) | SME self-serve SaaS | Centralized | 2 | 5 | Cheapest self-serve — but no public verifiability |
| portasserro | Verifiable DPP + AI | Public chain | 5 | 5 | <€100/mo + public-verifiable + per-sector + AI data work |
Where portasserro wins
- Cheap + public-chain-verifiable is unoccupied. The cheap tools (DPP-Tool €19, DPP Hero €49) are centralised; the genuinely public-chain players are enterprise-priced, ZK-private, or ~€520/mo. No one offers <€100/mo and an anyone-can-recompute hash.
- Multi-sector with per-sector profiles, textiles-first. The cheap/credible textile players are single-vertical; the multi-sector ones are enterprise. We span both gaps.
- AI-assisted data collection at the SME price. Only PicoNext markets gen-AI DPP creation — at ~10× our entry. AI intake + validation in a sub-€100 tool attacks the cheap tools' biggest weakness: manual data, thin compliance.
- ESPR-ready without enterprise gatekeeping — serving the SME long tail the 2027 textile mandate hits hardest.
- GPS-enforced scans + nested codes — every supply-chain touchpoint is geo + time stamped (a route a fake can't replicate), with codes that nest from item to container — fraud-proofing the cheap tools don't offer and the enterprise ones gate.